Profit from additional features by authenticating your Admin account. Then you will be able to mark statistics as favourites and use personal statistics alerts. Please log in to access our additional functions. Yes, let me download! Exclusive Corporate feature. Corporate Account. Statista Accounts: Access All Statistics. Basic Account. You only have access to basic statistics. Single Account. The ideal entry-level account for individual users. Corporate solution including all features. Supplementary notes.
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Then you can access your favorite statistics via the star in the header. Profit from additional features by authenticating your Admin account. Then you will be able to mark statistics as favourites and use personal statistics alerts. Please log in to access our additional functions. Yes, let me download! Exclusive Corporate feature. Corporate Account. Statista Accounts: Access All Statistics. Tools placed fourth with 5. They reported that gaming is also the top category but with a much higher share compared to its Android counterpart with Business followed with Education placed third with 8.
Lifestyle and utilities subsequently placed on the fourth and fifth spots with 8. The country with the biggest population of smartphone users, China, has limited access to foreign websites. Smartphone users in China are predicted to reach over million in Statista, Because of this, their online activity piques the interest of many mobile app developers.
According to Statista , however, the number of apps available for download across all app stores in China has declined from 4. In a study conducted by Analysys in , they found out that WeChat is the most popular app in China with million monthly active users Analysys, Taobao comes next with more than million users, followed by Alipay with over In a more recent study conducted by AppInChina, the number of Android app stores has increased as of November AppinChina, With a market share of Meanwhile, Mobile Assistant holds its place in the fourth spot with a Huawei App Market takes the second spot with In other cases, they mine your data and sell it to third-party entities as payment.
Those are only a few methods of how developers make a profit in the mobile apps industry. These numbers consist of in-app advertising and paid app revenue. Wearable devices have started to emerge. Major brands manufacturing mobile devices such as phones are also producing smartwatches and, potentially, smartglasses.
In order for your app to be successful, you need to understand what consumers want. First, you should understand what types of apps are being downloaded the most. Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app.
Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens. Those categories have more competition. As I just said, the mobile app industry is highly competitive.
But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year.
More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store. We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store.
We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future.
As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users.
Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices. But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder.
The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month. What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download. Some of you might be aware of this if your app has already been brought to market.
But how do you know if this is happening to you? The best way to measure this is with retention and churn. Basically, you need to track these metrics. Give users a reason to keep coming back and using your app down the road.
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